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Getnoticed Banner Studio

MKB Techniek Awareness Weekend Test · sector: techniek

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Campaign JSON

{
  "campaign": {
    "id": "mkb-techniek-awareness-weekend-test",
    "name": "MKB Techniek Awareness Weekend Test",
    "sector": "techniek",
    "landingPage": "https://getnoticed.work/techniek",
    "audience": [
      "teamleads",
      "supervisors",
      "coördinatoren",
      "ondernemers",
      "vestigingsmanagers",
      "operationeel verantwoordelijken"
    ],
    "tracking": {
      "conversionEvent": "lp_form_success",
      "utm": {
        "source": "{{platformSource}}",
        "medium": "paid-social",
        "campaign": "mkb-techniek-awareness",
        "term": "teamleider-techniek"
      }
    }
  },
  "experiment": {
    "mode": "strict",
    "allowedVariantDifferences": [
      "caption",
      "payoff",
      "cta.label",
      "tracking.utmContent"
    ],
    "lockedLayers": [
      "background",
      "logo",
      "layout",
      "typography",
      "overlay",
      "cta.position",
      "safeZones"
    ]
  },
  "assets": {
    "logo": {
      "id": "getnoticed-logo",
      "type": "image",
      "src": "/assets/brand/getnoticed-logo-trans-cropped.png",
      "alt": "Getnoticed",
      "tone": "light"
    },
    "backgrounds": {
      "techniek-workshop-master": {
        "type": "image",
        "src": "/assets/campaigns/techniek/backgrounds/techniek-workshop-master.png",
        "alt": "Monteur of technisch teamlead in werkplaats",
        "defaultFocalPoint": {
          "x": 0.68,
          "y": 0.45
        }
      }
    }
  },
  "designSystem": {
    "name": "getnoticed-premium-dark",
    "colors": {
      "black": "#000000",
      "charcoal": "#050505",
      "deepNavy": "#02090d",
      "yellow": "#ffcc00",
      "white": "#ffffff",
      "mutedWhite": "#f3f3f0"
    },
    "typography": {
      "headlineFamily": "\"Roboto Condensed\", \"Inter Variable\", Inter, \"Arial Narrow\", Arial, sans-serif",
      "bodyFamily": "\"Inter Variable\", Inter, Arial, sans-serif",
      "headlineWeight": 900,
      "bodyWeight": 600,
      "ctaWeight": 900,
      "uppercaseHeadline": true
    }
  },
  "formats": [
    {
      "id": "facebook-feed-landscape",
      "platform": "facebook",
      "label": "Facebook Feed Landscape",
      "width": 1200,
      "height": 630,
      "aspectRatio": "1.91:1",
      "platformSource": "facebook",
      "enabled": true
    },
    {
      "id": "meta-feed-square",
      "platform": "meta",
      "label": "Facebook / Instagram Feed Square",
      "width": 1080,
      "height": 1080,
      "aspectRatio": "1:1",
      "platformSource": "meta",
      "enabled": true
    },
    {
      "id": "instagram-feed-portrait",
      "platform": "instagram",
      "label": "Instagram Feed Portrait",
      "width": 1080,
      "height": 1350,
      "aspectRatio": "4:5",
      "platformSource": "instagram",
      "enabled": true
    },
    {
      "id": "instagram-story-reel",
      "platform": "instagram",
      "label": "Instagram Story / Reel",
      "width": 1080,
      "height": 1920,
      "aspectRatio": "9:16",
      "platformSource": "instagram",
      "enabled": true
    },
    {
      "id": "linkedin-feed-square",
      "platform": "linkedin",
      "label": "LinkedIn Feed Square",
      "width": 1200,
      "height": 1200,
      "aspectRatio": "1:1",
      "platformSource": "linkedin",
      "enabled": true
    },
    {
      "id": "linkedin-feed-landscape",
      "platform": "linkedin",
      "label": "LinkedIn Feed Landscape",
      "width": 1200,
      "height": 627,
      "aspectRatio": "1.91:1",
      "platformSource": "linkedin",
      "enabled": true
    },
    {
      "id": "google-medium-rectangle",
      "platform": "google-display",
      "label": "Google Display Medium Rectangle",
      "width": 300,
      "height": 250,
      "aspectRatio": "6:5",
      "platformSource": "google",
      "enabled": true,
      "compact": true
    },
    {
      "id": "google-half-page",
      "platform": "google-display",
      "label": "Google Display Half Page",
      "width": 300,
      "height": 600,
      "aspectRatio": "1:2",
      "platformSource": "google",
      "enabled": true,
      "compact": true
    },
    {
      "id": "google-leaderboard",
      "platform": "google-display",
      "label": "Google Display Leaderboard",
      "width": 728,
      "height": 90,
      "aspectRatio": "8.09:1",
      "platformSource": "google",
      "enabled": true,
      "compact": true
    }
  ],
  "templates": {
    "techniek-premium-dark": {
      "id": "techniek-premium-dark",
      "name": "Techniek Premium Dark",
      "defaultBackground": "techniek-workshop-master",
      "mode": "hybrid",
      "layers": [
        "background",
        "overlay",
        "logo",
        "caption",
        "payoff",
        "usps",
        "cta"
      ],
      "formatOverrides": {
        "facebook-feed-landscape": {
          "background": {
            "focalPoint": {
              "x": 0.72,
              "y": 0.45
            }
          },
          "layout": {
            "logo": {
              "x": 64,
              "y": 52,
              "width": 280
            },
            "caption": {
              "x": 64,
              "y": 190,
              "width": 650,
              "maxLines": 3
            },
            "payoff": {
              "x": 64,
              "y": 430,
              "width": 640
            },
            "cta": {
              "x": 64,
              "y": 515,
              "width": 620,
              "height": 74
            }
          }
        },
        "meta-feed-square": {
          "background": {
            "focalPoint": {
              "x": 0.7,
              "y": 0.44
            }
          },
          "layout": {
            "logo": {
              "x": 56,
              "y": 56,
              "width": 280
            },
            "caption": {
              "x": 56,
              "y": 292,
              "width": 760,
              "maxLines": 4
            },
            "payoff": {
              "x": 56,
              "y": 760,
              "width": 700
            },
            "cta": {
              "x": 56,
              "y": 930,
              "width": 820,
              "height": 112
            }
          }
        },
        "instagram-feed-portrait": {
          "background": {
            "focalPoint": {
              "x": 0.68,
              "y": 0.42
            },
            "overlayStrength": 0.82
          },
          "layout": {
            "logo": {
              "x": 64,
              "y": 64,
              "width": 300
            },
            "caption": {
              "x": 64,
              "y": 348,
              "width": 800,
              "maxLines": 5
            },
            "payoff": {
              "x": 64,
              "y": 940,
              "width": 740
            },
            "cta": {
              "x": 64,
              "y": 1165,
              "width": 920,
              "height": 124
            }
          }
        },
        "instagram-story-reel": {
          "background": {
            "focalPoint": {
              "x": 0.67,
              "y": 0.38
            },
            "overlayStrength": 0.8
          },
          "safeZone": {
            "top": 160,
            "bottom": 260,
            "left": 56,
            "right": 56
          },
          "layout": {
            "logo": {
              "x": 64,
              "y": 136,
              "width": 300
            },
            "caption": {
              "x": 64,
              "y": 584,
              "width": 820,
              "maxLines": 5
            },
            "payoff": {
              "x": 64,
              "y": 1260,
              "width": 800
            },
            "cta": {
              "x": 64,
              "y": 1580,
              "width": 920,
              "height": 136
            }
          }
        },
        "linkedin-feed-square": {
          "background": {
            "focalPoint": {
              "x": 0.7,
              "y": 0.44
            }
          },
          "layout": {
            "logo": {
              "x": 62,
              "y": 62,
              "width": 310
            },
            "caption": {
              "x": 62,
              "y": 332,
              "width": 690,
              "maxLines": 4
            },
            "payoff": {
              "x": 62,
              "y": 844,
              "width": 740
            },
            "cta": {
              "x": 62,
              "y": 1033,
              "width": 912,
              "height": 106
            }
          }
        },
        "linkedin-feed-landscape": {
          "background": {
            "focalPoint": {
              "x": 0.72,
              "y": 0.45
            }
          },
          "layout": {
            "logo": {
              "x": 64,
              "y": 50,
              "width": 280
            },
            "caption": {
              "x": 64,
              "y": 188,
              "width": 650,
              "maxLines": 3
            },
            "payoff": {
              "x": 64,
              "y": 425,
              "width": 640
            },
            "cta": {
              "x": 64,
              "y": 508,
              "width": 620,
              "height": 72
            }
          }
        },
        "google-medium-rectangle": {
          "background": {
            "focalPoint": {
              "x": 0.75,
              "y": 0.4
            },
            "overlayStrength": 0.65
          },
          "layout": {
            "caption": {
              "x": 14,
              "y": 18,
              "width": 175,
              "maxLines": 4
            },
            "payoff": {
              "x": 14,
              "y": 118,
              "width": 175
            },
            "cta": {
              "x": 14,
              "y": 198,
              "width": 272,
              "height": 40
            }
          }
        },
        "google-half-page": {
          "background": {
            "focalPoint": {
              "x": 0.72,
              "y": 0.38
            },
            "overlayStrength": 0.6
          },
          "layout": {
            "caption": {
              "x": 16,
              "y": 72,
              "width": 268,
              "maxLines": 5
            },
            "payoff": {
              "x": 16,
              "y": 248,
              "width": 268
            },
            "cta": {
              "x": 16,
              "y": 512,
              "width": 268,
              "height": 56
            }
          }
        },
        "google-leaderboard": {
          "background": {
            "focalPoint": {
              "x": 0.8,
              "y": 0.5
            },
            "overlayStrength": 0.7
          },
          "layout": {
            "caption": {
              "x": 12,
              "y": 10,
              "width": 420,
              "maxLines": 2
            },
            "payoff": {
              "x": 12,
              "y": 10,
              "width": 0
            },
            "cta": {
              "x": 448,
              "y": 14,
              "width": 268,
              "height": 62
            }
          }
        }
      }
    }
  },
  "variants": [
    {
      "id": "variant-a-schaarste-kosten",
      "label": "Variant A - Schaarste + kosten",
      "template": "techniek-premium-dark",
      "tracking": {
        "utmContent": "techniek-schaars-recruiters-duur-a"
      },
      "layers": {
        "caption": {
          "type": "headline",
          "lines": [
            {
              "text": "GOEDE TECHNICI",
              "color": "white"
            },
            {
              "text": "ZIJN SCHAARS.",
              "color": "white"
            },
            {
              "text": "RECRUITERS",
              "color": "yellow"
            },
            {
              "text": "ZIJN DUUR.",
              "color": "yellow"
            }
          ]
        },
        "payoff": {
          "type": "text",
          "lines": [
            {
              "text": "Meer goede sollicitanten.",
              "color": "white"
            },
            {
              "text": "Voor een fractie van recruitmentkosten.",
              "color": "yellow"
            }
          ]
        },
        "usps": {
          "enabled": false,
          "items": []
        },
        "cta": {
          "type": "button",
          "label": "Bekijk hoe techniekbedrijven dit aanpakken",
          "icon": "arrow-right",
          "style": "yellow-bar"
        }
      }
    },
    {
      "id": "variant-b-planning-druk",
      "label": "Variant B - Planning onder druk",
      "template": "techniek-premium-dark",
      "tracking": {
        "utmContent": "techniek-planning-druk-b"
      },
      "layers": {
        "caption": {
          "type": "headline",
          "lines": [
            {
              "text": "VACATURES OPEN.",
              "color": "white"
            },
            {
              "text": "PLANNING",
              "color": "yellow"
            },
            {
              "text": "ONDER DRUK.",
              "color": "yellow"
            }
          ]
        },
        "payoff": {
          "type": "text",
          "lines": [
            {
              "text": "Minder afhankelijk van recruiters.",
              "color": "white"
            },
            {
              "text": "Meer grip op instroom.",
              "color": "yellow"
            }
          ]
        },
        "usps": {
          "enabled": false,
          "items": []
        },
        "cta": {
          "type": "button",
          "label": "Zie hoe je grip terugpakt",
          "icon": "arrow-right",
          "style": "yellow-bar"
        }
      }
    },
    {
      "id": "variant-c-zichtbaarheid",
      "label": "Variant C - Zichtbaarheid",
      "template": "techniek-premium-dark",
      "tracking": {
        "utmContent": "techniek-zichtbaarheid-c"
      },
      "layers": {
        "caption": {
          "type": "headline",
          "lines": [
            {
              "text": "GOEDE VAKMENSEN",
              "color": "white"
            },
            {
              "text": "KIEZEN ZELF.",
              "color": "white"
            },
            {
              "text": "MAAR ZIEN ZE JOU?",
              "color": "yellow"
            }
          ]
        },
        "payoff": {
          "type": "text",
          "lines": [
            {
              "text": "Val op bij technici die passen bij je team.",
              "color": "white"
            }
          ]
        },
        "usps": {
          "enabled": false,
          "items": []
        },
        "cta": {
          "type": "button",
          "label": "Trek betere vakmensen aan",
          "icon": "arrow-right",
          "style": "yellow-bar"
        }
      }
    }
  ]
}

Valid JSON

Filters

Variant

Platform

Compact formats only

Hide disabled formats

facebook

1 format · 3 variants

Facebook Feed Landscape

1200×630 · Variant A - Schaarste + kosten

1

Facebook Feed Landscape

1200×630 · Variant B - Planning onder druk

Facebook Feed Landscape

1200×630 · Variant C - Zichtbaarheid

meta

1 format · 3 variants

Facebook / Instagram Feed Square

1080×1080 · Variant A - Schaarste + kosten

1

Facebook / Instagram Feed Square

1080×1080 · Variant B - Planning onder druk

Facebook / Instagram Feed Square

1080×1080 · Variant C - Zichtbaarheid

instagram

2 formats · 3 variants

Instagram Feed Portrait

1080×1350 · Variant A - Schaarste + kosten

1

Instagram Story / Reel

1080×1920 · Variant A - Schaarste + kosten

1

Instagram Feed Portrait

1080×1350 · Variant B - Planning onder druk

Instagram Story / Reel

1080×1920 · Variant B - Planning onder druk

Instagram Feed Portrait

1080×1350 · Variant C - Zichtbaarheid

Instagram Story / Reel

1080×1920 · Variant C - Zichtbaarheid

linkedin

2 formats · 3 variants

LinkedIn Feed Square

1200×1200 · Variant A - Schaarste + kosten

1

LinkedIn Feed Landscape

1200×627 · Variant A - Schaarste + kosten

1

LinkedIn Feed Square

1200×1200 · Variant B - Planning onder druk

LinkedIn Feed Landscape

1200×627 · Variant B - Planning onder druk

LinkedIn Feed Square

1200×1200 · Variant C - Zichtbaarheid

LinkedIn Feed Landscape

1200×627 · Variant C - Zichtbaarheid

google-display

3 formats · 3 variants

Google Display Medium Rectangle

300×250 · Variant A - Schaarste + kosten

2

Google Display Half Page

300×600 · Variant A - Schaarste + kosten

2

Google Display Leaderboard

728×90 · Variant A - Schaarste + kosten

2

Google Display Medium Rectangle

300×250 · Variant B - Planning onder druk

1

Google Display Half Page

300×600 · Variant B - Planning onder druk

1

Google Display Leaderboard

728×90 · Variant B - Planning onder druk

1

Google Display Medium Rectangle

300×250 · Variant C - Zichtbaarheid

1

Google Display Half Page

300×600 · Variant C - Zichtbaarheid

1

Google Display Leaderboard

728×90 · Variant C - Zichtbaarheid

1